FITNESS SF is a local family owned and operated company. They have 6 locations throughout the Bay Area including: Marin, Oakland, SF Castro, SF Fillmore, SF Mid Market and SF SOMA). They offer everything from group exercise classes, personal training, weights, Olympic Lifting platforms, advanced cardio machines, pool/sauna/steam (Fillmore), and FREE parking at most locations! They are the only locally owned and operated gym of their size in the SF Bay Area. They are also the only gym that offers free parking in SF. Most Importantly, Fitness SF takes pride in being involved in their community.


The Director of Marketing, Troy Macfarland, speaks of the biggest mistakes they see new members making which is not knowing how to use the equipment properly. unnamed (1)For those reasons, they offer a complimentary FIT session to every new member. It helps get them acclimated to the gym, understand their goals and get set up with a workout program for their needs. The gym strives to give their employees the best treatment. In 2014, they launched a program called the “LIVE FIT.” Through this program, every employee receives 4 personal training sessions every month and participation. This has done wonders with team building. All the employees get to learn from each other. This includes every single worker such as maintenance, front desk, sales, managers, and trainers.  This really shows that they “Live FITNESS”, which is why their slogan is, “Live FITNESS. We Do.

Their mission is to provide all members with an unparalleled fitness resource by positively influencing the communities they are part of and striving to improve the lives of each person they encounter.

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If you would like more information about SF Fitness, Visit their website at, call them at (415)348-6377 or email them at You can “Like” them on Facebook, follow them on Twitter, and connect with them on Instagram.